
Howardson Group is delighted to announce the appointment of Lauren Haynes as our new Business Development Executive, strengthening our sales and commercial team during an exciting phase of growth.
Lauren brings a wealth of experience from both within and beyond the turf care industry. Having begun her career in customer services, she quickly progressed into a business development role, spending time on the road visiting dealers, identifying growth opportunities and organising dealer training events. More recently, Lauren has been working in the medical sector as a Sales Executive, where she was focused on acquiring new business and expanding existing client relationships by introducing new product lines.

Howardson Group is proud to welcome Jermayne Stanley as our new Purchasing Administrator, strengthening the team that supports the production of our world-class turfcare machinery.

At Howardson Group, our people are at the heart of everything we do. This week, we’re delighted to introduce Aleksandrs Obodovs (Alex), our new Warehouse and Logistics Manager, who brings with him a wealth of experience, fresh ideas and a passion for teamwork and improvement.

Dennis Mowers, part of the Howardson Group, will return to SALTEX on 12–13th November 2025 at the NEC in Birmingham (Stand E110). Visitors will be able to explore a comprehensive line-up of professional turfcare machinery designed to deliver reliability, versatility and a first-class finish.
Shaped by feedback from turf professionals and engineered with over a century of expertise, Dennis machines deliver the performance and durability expected by grounds teams worldwide. Trusted across sports from grassroots to elite level, Dennis Mowers combine exceptional cut quality with outstanding build quality.

Around 20 grounds staff from Staffordshire clubs and beyond gathered last month at Howardson Group’s new Unit 1 facility for a day of learning, networking and a behind-the-scenes tour of the Dennis and SISIS production lines. Organised in partnership with STAG (Staffordshire Association of Grounds People – Staffordshire Cricket), the event brought together industry experts and grassroots volunteers to share knowledge, explore the latest turf technology and gain insight into equipment care.