Howardson Group Appoints Sarah Ball as Marketing Executive

Howardson Group is pleased to announce the appointment of Sarah Ball as Marketing Executive, strengthening the Group’s marketing function as it continues to support its dealer network and grow its portfolio of distinctive British brands.

Sarah joins Howardson Group with more than seven years’ experience in B2B marketing within the automotive sector. She began her career in the fashion industry before moving into B2B Marketing through roles at the University of Derby and Pendragon PLC (Now Lithia UK). The last few years has seen Sarah progress from Digital Marketing Assistant to Marketing Executive overseeing and supporting the corporate B2B side of vehicle leasing, fleet management and vehicle rental before moving to Howardson Group this year.

In her role at Howardson Group, Sarah will support Head of Marketing Darren McMahon, contributing across a broad range of marketing activity. Her appointment brings the Group’s marketing team to four people, further strengthening the function as the business continues to invest in its people and support its ongoing growth. Her responsibilities will include helping to develop marketing support for the Group’s dealer network and assisting with the delivery of the wider marketing strategy, while working closely with colleagues across the business.

Sarah brings a proactive, highly organised and collaborative approach, alongside strong B2B experience and a customer-first mindset. She is known for her adaptability, creativity and willingness to learn quickly in new environments, making her a strong addition to the Howardson Group team

Commenting on the appointment, Darren McMahon, Head of Marketing at Howardson Group, said:

“We’re delighted to welcome Sarah to Howardson Group. She brings valuable B2B and automotive marketing experience, along with a creative and collaborative approach that fits perfectly with our team. Sarah will play an important role in supporting our dealer network and helping us deliver our marketing strategy as the business continues to grow.”

Sarah added:

“I’m really excited to be joining Howardson Group. It’s a new industry and a new challenge, but one I’m looking forward to being part of. The opportunity to work within a family-run business and to help caretake and grow cherished British brands really appealed to me, as did the company’s focus on its people, customers and dealer network.”

Sarah’s appointment comes during a period of significant growth for Howardson Group. Over the past 12 months, the business has continued to expand, with several new team members joining to strengthen key areas across the organisation. This investment in people follows the company’s most successful year to date, reflecting strong performance across its brands and an ongoing commitment to supporting its dealer network, customers and long-term strategic ambitions.

Fun questions

Favourite holiday destination:
Wales has my heart as it is somewhere I have gone multiple times a year since being a child (camping mainly but cottage breaks too), specifically North Wales (Aberdiyfi, Corris and Llanbedr). Outside of the UK I am not hugely well travelled but would love to see more of Italy and Greece having loved them when I have been and would love to experience Florence and Santorini.

Any Hobbies/Interests?

I always have a creative project on the go. I previously ran my own cake design company alongside my day job. I love renovating and have renovated my own home.I enjoy twilight walks and gardening (when the weather is nice!)

Favourite meal if you had to choose one: Anything Italian or Greek

If you were to have dinner with 3 famous people dead or alive who would you choose? Stevie Nicks, Maggie Smith and Oscar Wilde. Just think of the outrageous stories that could be uncovered!

Favourite film or TV series?
Soft spot for older Sci-Fi series like Farscape, a good period costume drama and am a sucker for any home renovation programme.

Favourite artist/band
I don’t have a clear favourite as I have a very varied taste ranging from 90’s metal to classical Debussy and everything in between. Favourite piece of music is ‘To Build a Home’ by the cinematic orchestra.

If you won the lottery what would you do/buy?
A holiday home abroad definitely and finally finish our house!