A World Cup Year in the USA: Howardson Group Showcases Latest Machines at SFMA

Last week, Howardson Group made a significant impact at the SFMA conference in Fort Worth, Texas, USA connecting with customers, partners and industry peers. Representing the company were Tom Worthy, Regional Sales Director and David Williamson, Commercial Director, who welcomed visitors to Stand 105, strategically located right next to our USA dealers, EGS Equipment (Stand 108) and World Sports (Stand 205). With the USA entering an exciting World Cup year, the timing couldn’t be better to be on the ground, engaging with sports turf professionals as preparations accelerate for delivering world-class playing surfaces.

Exploring Howardson’s Latest Innovations
Visitors got a firsthand look at a number of Dennis machines, including:

ES34SL – our newest 34'' stadium mower generating a lot of excitement

Pro 34R – our 34'' rotary mower used for cleaning up pitches after matches

G860 – the flagship of the G-series, designed for versatility and performance and used by clubs all around the world.

The Dennis G860: A Game-Changer in Turf Maintenance

The G860, along with its siblings the G660 and G760, offers ultimate flexibility with 13 interchangeable cassette options for tasks like scarifying, verti-cutting, brushing and more — all powered by a single engine. Designed for a wide range of sports turf surfaces, including football, rugby, cricket, golf, tennis and croquet, it delivers professional-quality results across modern sand-based turf systems.

Key Features:

-Cutting widths: 660mm (G660), 760mm (G760), 860mm (G860)

-Heavy-duty 6 or 8-blade spiral cylinders for precise cutting

-Height of cut: 8–56mm, adjustable on both sides with a single spanner

-Honda engines (5.5hp GX160 for G660/G760, 6.5hp GX200 for G860)

-Low vibration handlebars and ergonomically designed controls

-Cast 3-section aluminium ribbed roller for traction and mark-free turning

-Optional rubber-covered rear roller, Weile roller with comb, suspension trailers

Why Grounds Professionals Love It:
The G860’s versatility, lightweight design and ease of use make it the preferred choice for top stadiums worldwide. From the NFL’s Baltimore Ravens to LA Galaxy and multiple Premier League clubs, grounds teams praise its performance, comfort and unmatched quality of cut. Users highlight its ability to handle multiple tasks efficiently with a single machine, saving time and improving turf quality.

Show Highlights

The proximity to our US dealers allowed for seamless collaboration, highlighting the strength of the Howardson network.

Tom Worthy, Export Regional Sales Director, said:
"It’s been fantastic to meet so many new and familiar faces. The interest in our new ES34SL has been particularly impressive and it’s exciting to see the enthusiasm for our full range of machines."

David Williamson, Commercial Director, added:
"Being here alongside our key US dealers has been invaluable. It’s a great opportunity to showcase our products and reinforce the strong partnerships that drive our business forward."

Looking Ahead
Building on the success of the G860 and the electric ES-860 - both already favourites with grounds professionals around the world — the new ES-34SL looks set to become equally popular with sports clubs. As a lightweight stadium finishing mower it combines exceptional manoeuvrability and precision with features like a fine intermediate grooming brush and a click-adjust height-of-cut system in 0.1 mm increments, making it ideal for presenting premium playing surfaces. Practical to maintain and capable of handling multiple pitches on a single charge, the ES-34SL fills a gap in the range and offers grounds teams an efficient, agile solution for delivering consistently clean, professional finishes.

Howardson Group is excited to build on the success of the SFMA show as the USA market continues to grow at a rapid rate.