Howardson Group Reflects on a Successful Showcase at the 12th Golf & Turf Summit & Expo 2025 in Hyderabad

The Howardson Group, proud manufacturers of the renowned Dennis, SISIS, Syn-Pro and Hunter Grinders brands are delighted to reflect on a highly successful participation at the 12th Golf & Turf Summit & Expo 2025, hosted by the Golf Industry Association (GIA) at the Boulder Hills Golf & Country Club, Hyderabad.

This year’s edition was particularly significant as it marked the first time the flagship event was held in South India, attracting a record number of industry leaders, course superintendents, greenkeepers, club managers, developers and turf care professionals from across India and overseas. The Summit continues to be a cornerstone gathering for those driving innovation, sustainability and professionalism within the golf and turf management sectors.

Representing Howardson Group at the event were Commercial Director David Williamson and UK Sales manager Jason Briggs, who together delivered a strong and engaging presence for the Dennis and SISIS brands. Across the two days, the team conducted live mower demonstrations featuring the Dennis Razor Ultra, giving delegates a first-hand look at the mower’s exceptional precision, cut quality and ease of operation.

The demonstrations drew strong interest from turf professionals and decision-makers eager to see how the Razor Ultra’s advanced design and performance could enhance their own maintenance routines. The team also hosted a dedicated exhibition stand, where visitors were able to explore the wider range of Dennis and SISIS turf maintenance solutions covering everything from cylinder mowers and aeration equipment to grooming and surface management tools.

Adding further value to the programme, David Williamson and Jason Briggs delivered a technical presentation on the versatility of the Dennis and SISIS cassette systems. The talk highlighted the efficiency, adaptability and long-term value that these systems bring to grounds teams, enabling them to carry out multiple turf maintenance tasks using a single power unit reducing costs.

For Howardson Group, the event was not only an opportunity to showcase its products, but also to reinforce its ongoing commitment to supporting its dealer network and customers across India.

David Williamson, Commercial Director at Howardson Group, commented:

“It’s incredibly important for us to be present and actively support key events like the Golf & Turf Summit. They give us a chance to meet directly with our customers, listen to their needs and demonstrate how Dennis and SISIS equipment can deliver real value in their day-to-day operations. Equally, it’s a fantastic opportunity to stand alongside our dealer partners who represent our brands with such dedication and professionalism. Our Indian distributors, Agricare, are doing a tremendous job promoting and supporting our range across the region. Their local expertise, customer service and enthusiasm have been instrumental in strengthening our presence in the Indian market and this event provided the perfect platform to celebrate that collaboration.”

Throughout the two-day Expo, the Howardson Group team engaged with hundreds of attendees, including golf course managers, sports facility operators and turf care specialists eager to learn more about sustainable maintenance solutions. The event’s comprehensive programme of panel discussions, live demonstrations and networking sessions created a dynamic environment for knowledge exchange and professional development.

Howardson Group’s participation reaffirmed its commitment to innovation, partnership, and education within the Indian turf management sector, ensuring that course and grounds professionals have access to world-class equipment backed by expert local support.

As the golf and turf industry in India continues to expand, Howardson Group remains dedicated to providing high-quality, reliable machinery that empowers professionals to achieve exceptional playing surfaces and presentation standards.

“India represents one of the most exciting growth markets for the turf industry,” added David Williamson. “We’re proud that Dennis and SISIS products are being trusted by more and more clubs and facilities across the country. Our goal is to continue working closely with our partners and customers here to support that growth for the long term.”