Friday 31 May 2024

Howardson Group Hosts Successful Dealer Training Event

Dennis Dealer Event.jpg

The Howardson Group recently brought together over 100 delegates from their dealership network across the UK, Europe and the Far East, over a three week period which proved to be an invaluable opportunity for all involved.

Held at the picturesque Morley Hayes Golf Club in the Derbyshire countryside and Derby County Football Club’s training ground, the events showcased the company's extensive portfolio of product groups, including Dennis, Hunter Grinders, Lloyds SISIS and Syn-Pro.

The agenda for the event was packed with informative sessions, including sales and product training that delved deep into the benefits and features of the Howardson Group's products for end-users. Attendees gained insight into future developments and had the chance to network and share experiences with other like-minded individuals.

One of the standout features of the event was its "hands-on" approach, allowing attendees to interact directly with the equipment. This approach, covering both new and existing key products, was aimed at enhancing their understanding of the Howardson Group product ranges.

Attendees were also invited for a behind-the-scenes factory tour, where all the products are manufactured, and gave them the chance to see first-hand some of the recent investments. The group were also given rare access to the All British Precision factory where components for the machines are meticulously produced on site in Kirk Langley.

Feedback from those who attended the event was overwhelmingly positive. Robert Snedden from Thomas Sherriff commented, "Brilliant, well-organised, and above all, slick. We have looked at 37 machines, spoke about them all and learnt a lot. The timing was perfect, the content was perfect, and I couldn’t fault it at all."

Jim Clarke from Jim Clarke Fine Turf Machinery said, "I’ve really enjoyed the event and seen a lot of machinery that we wouldn’t have normally seen. It has been a great experience."

Andy Melville, Commercial Director at GGM Groundscare, highlighted the value of hands-on training, stating, "The event has been very useful, very informative. It is great to physically see the machines in action. It gives you the opportunity to see what they can actually do, rather than just look at a brochure and read some specification."

Overall, the event was a resounding success, providing attendees with valuable insights, networking opportunities, and a first-hand experience of the Howardson Group's impressive range of products. With such positive feedback from attendees, the Howardson Group looks forward to hosting similar events in the future, continuing to support and empower their dealer network.